Wednesday, June 07, 2006

TiVo Turning to Net Downloads

Through the new TiVoCast service, people can download broadband video clips to their TiVo boxes for free from a handful of Internet sites, such as woman-oriented iVillage, technology-focused CNET.com (a CNET News.com sister site), entertainment-grooved Heavy.com, The New York Times, the National Basketball Association and Women's National Basketball Association, and news and political video blog site Rocketboom.

TiVo began testing broadband video downloads last August, previewing "Greg the Bunny," "Hopeless Pictures" and "The Festival" before they debuted on the Independent Film Channel. That was later followed up in December with Rocketboom videos, which have been ongoing since then.

"Television is still the preferred platform for watching video," Tara Maitra, TiVo general manger of programming, said in a statement. "The TiVoCast service captures mainstream and specialty-based content on the Web, delivering programming that is not otherwise available through the TV today."

TiVo plans to expand the number of Web sites and videos it offers, Maitra added in a telephone interview, although there is no specific target for such launches.

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